EXTRA | ELECTRONIC RETAILER - KSA

Creating eXtra’s core value proposition before retailer is taken through three experiential worlds. Circulation through environments is set on the the racetrack method, driving the customer through the ‘Connect’ world at the front of the store, drawing them in and wowing them instantly. Their journey continues through into the ‘Entertainment’ world with its main focal point on the back wall. The racetrack carries on into the ‘Home’ world,finally leading them back to the front of the store, into the Impulse area and to the cash desk. X Service is at the heart of the store, it provides services for customer finance,online browsing area, delivery & installation and cash facing with permanently staffed counters. Each world contains inspiration and value points to encourage the customer to make impulse purchases and increase the size of their baskets.

You may also like